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Every service needs one category. Categories are fixed — you can’t add custom ones — and they’re what guests use to filter your catalog.
CategoryGuest catalog icon
TransportCar
Food & DrinksUtensils
WellnessHeart
Tours & ActivitiesCompass
EventsParty popper
HousekeepingHouse
Personal ServicesConcierge bell
Pick whichever fits how a guest would search for it, not how you organize it internally — a “turndown service” is Housekeeping, a “sunset cruise” is Tours & Activities, and a “private chef” is Food & Drinks even if you think of it as a premium/VIP offering.