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A service isn’t bookable anywhere until it’s linked to at least one property, and it won’t have anyone obvious to assign it to until it’s linked to at least one provider.

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Preferred providers (step 4 of the builder)

Pick which providers should be offered first when a request for this service comes in.
This is a preference list, not an exclusive one. When you assign an incoming request, preferred providers appear at the top of the list — but any other provider linked to the request’s property can still be found and picked if needed. See Assigning a request.

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Properties (step 5 of the builder)

Pick which properties can offer this service. A service assigned to no properties never appears in any guest catalog. You don’t have to reopen the whole wizard. From the Services list, each row shows a provider count and a property count — click either to see who’s linked, with an Edit shortcut that jumps straight to that step. You can also go the other direction: from the Properties page, each property card shows a services count — click it to assign or remove services for that specific property without touching the service’s own settings.
Linked providers and properties

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How this connects to assigning requests

A provider only shows up as assignable on a request if they’re linked to both the request’s service and its property — see Assigning providers for the full rule. Preferred providers just get top billing in that list; they still need the underlying property + service links to be selectable at all.